What is the difference between active and passive buyers?

(A) Active buyers have their defined budget and authority.

(B) Passive buyers purchase products without consulting a salesperson.

(C) Active buyers are aware they have a problem and are looking for a solution.

(D) Active buyers become passive buyers when their concerns outweigh the perceived value of your offering.


This question is a part of the HubSpot Inbound Sales Certification Quiz section from Lesson 3. You can find answers to all the quiz questions in our HubSpot Inbound Sales Quiz Answers page.

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