What is the difference between Growth-Driven Design and conversion rate optimization (CRO)?

(A) Conversion rate optimization efforts are just one piece of a bigger puzzle. The bigger puzzle is the Growth-Driven Design methodology.

(B) Growth-Driven Design primarily focus on uncovering what to build, whereas conversion rate optimization is primarily focused on testing the effectiveness of what you build.

(C) Growth-Driven Design is a way of thinking, and conversion rate optimization is the step- by-step process of putting that thinking into action.

(D) Conversion rate optimization is only about optimizing your existing website pages, whereas Growth-Driven Design is only about building new pages onto the website.


This question is a part of the HubSpot Growth-Driven Design Certification Exam. You can find answers to all the questions asked in this exam in our HubSpot Growth-Driven Design Certification Exam Answers page.

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