What is the difference between pixel-based retargeting and list-based retargeting? Select all the apply.

(A) Pixel-based retargeting is for anonymous site visitors, list-based retargeting is for existing contacts

(B) Pixel-based retargeting is for existing contacts, list-based retargeting is for anonymous site visitors

(C) Pixel-based retargeting relies on tracking pixels, list-based retargeting relies on forms and a CRM

(D) Pixel-based retargeting is more effective, list-based retargeting is less effective

Explanation

The difference between pixel-based retargeting and list-based retargeting are:

  • Pixel-based retargeting relies on tracking pixels which is a specific piece of code whereas list-based retargeting relies on forms and a CRM.
  • Pixel-based retargeting is for anonymous site visitors and first-time visitors whereas list-based retargeting is for existing contacts and previous website visitors.

Conclusion

This question is a part of the HubSpot Digital Advertising Certification Exam. You can find answers to all the questions asked in this exam on our HubSpot Digital Advertising Certification Exam Answers page.

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