What is the first-touch attribution model?

(A) Singles out the first touchpoint as the most recent visit.

(B) 100% of the credit is assigned to the page that originally drove a visitor to your site.

(C) Gives credit to the touchpoint where a conversion directly occurred.

(D) Assigns a weighted percentage of the credit to the most recent touch points.


This question is a part of the HubSpot CMS for Marketers Certification Exam. You can find answers to all the questions asked in this exam in our HubSpot CMS for Marketers Certification Exam Answers page.

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