(A) To identify good-fit leads from within the large pool of available prospects.
(B) To identify the goals and challenges of specific prospects.
(C) To identify the ways your product or service can benefit people who match your buyer personas.
(D) To identify ways to differentiate your offering from your chief competitors’ offerings.
This question is a part of the HubSpot Inbound Certification Exam and the HubSpot Inbound Sales Certification Exam. You can find answers to all the questions asked in both exams in our HubSpot Inbound Certification Exam Answers page and HubSpot Inbound Sales Certification Exam Answers page.