What is the key tactic in optimizing your PPC ads?

(A) Keyword optimization

(B) Ad optimization

(C) Targeting optimization

(D) None of the above

(E) All of the above


All three are important for optimizing PPC ads. Keyword reports give you data on which keywords are getting the most clicks and conversion. Which keywords don’t get clicks and which keywords get a lot of clicks but not many conversions. You can use this data to filter out your best performing keywords and excluding out the non-performing ones.

Ad reports tell you which ads inside a specific ad group are getting clicks and conversions and which ads don’t get clicks. You can use this data to increase the bid on ads that are doing well and pause ads that aren’t doing well.

Targeting report tells you which devices, browsers, etc. are doing well and you can use this data to target specific metrics that are getting clicks and conversions.


This question is a part of the Bing Accreditation Exam and the Microsoft Advertising Certified Professional exam. You can find all the answers with full explanation for both exams in our Bing Accreditation Exam Answers page and Microsoft Advertising Certified Professional Exam Answers page.

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