What is the most important thing to consider when optimising a search engine marketing campaign?

(A) Increasing the bid for the keywords you are targeting

(B) Increasing the relevance of the keywords, ads, and landing page

(C) Adding lots of keywords to the campaign to get more traffic

(D) Continually changing the ad copy

Explanation

When optimising a paid Search Engine Marketing campaign the most important thing is to increase the relevancy score of your keywords, ad copy, and landing page of the website.

A high relevancy score means your ads will be shown on the top if you set a high bid and you will get more clicks. Your keywords should be highly relevant to the website and the niche and lastly, your landing page should reflect be highly relevant and it should reflect the topic a user is searching for.

Conclusion

This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.

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