What is the primary purpose of HubSpot ads optimization events?

(A) HubSpot ads optimization events use machine learning to optimize for conversions or conversion value in each and every auction.

(B) HubSpot ads optimization events notify you if your HubSpot tracking code is not firing on key landing pages. This helps ensure your conversion tracking never breaks.

(C) HubSpot ads optimization events sync your CRM lifecycle stage changes to your ad account.

(D) HubSpot ads optimization events showcase where contacts created by Offline sources may have come from, so they can be added to your ads audiences and nurtured.

Explanation

HubSpot offline conversion events are event that will sync your CRM lifecycle stage changes to your ad account.

These events help ads networks like Google or Facebook start optimizing towards the most valuable leads for your business.

Conclusion

This question is from the Quiz section of the fourth lesson “Optimizing Your Google Ads with Reporting and Smart Bidding” from the HubSpot Designing Effective Google Ads Campaigns course.

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