Step 1 – Create a new proposal and add proposal line items.
Step 2 – The publisher sends the proposal to the buyer.
Step 3 – Proposal and proposal line items are sent between the publisher and the buyer during negotiation until both parties agree and finalize the proposal.
Step 4 – Ad Manager creates an order and the line items linked to the proposal are used for ad delivery.
This question is a part of the Check your Knowledge section of the “Starting the Programmatic Guaranteed Negotiation Process” lesson from the “Optimize Google Ad Manager to Meet Objectives” course.