What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

(A) Attribution modelling

(B) Conversion tracking

(C) Channel Groupings

(D) Multi-Channel Funnels

Explanation

Attribution modelling is a set of rules that determines how sales and conversions get credited based on touch-points In The Conversion Path. There are 7 types of Attribution models.

(1) Last Interaction attribution model – The last touch-point is given the credit for conversion.

(2) Last Non-Direct Click attribution model – All of the direct traffic is ignored and all the credit for conversion goes to the last channel.

(3) Last Google Ads Click attribution model – The last click from a Google Ad gets the credit for the conversion.

(4) First Interaction attribution model – The first channel or touch-point gets the credit for the conversion.

(5) Linear attribution model – All of the channels or touch-points are given equal credit for the conversion.

(6) Time Decay attribution model – The channels or touch-points closest in time for the conversion gets maximum credit.

(7) Position Based attribution model – 40% credit each goes to the first and last touch-points and 20% credit goes to the remaining touch-points.

Conclusion

This question is a part of the Google Analytics Individual Qualification. You can get all the answers with detailed explanation for this exam in our Google Analytics Individual Qualification Exam Answers page.

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