What is used to create Smart Goals?

(A) Machine-learning algorithms

(B) Analytics goals

(C) Remarketing audience

(D) Custom reports


The Smart Goals in Google Analytics use Machine-learning algorithms. These algorithms examine about one dozen signals of your website sessions to determine which sessions are most likely to lead to a conversion. All of the sessions are given a score and the sessions which have the highest scores are transformed into Smart goals.


This question is a part of the Google Analytics Individual Qualification. You can get all the answers with detailed explanation for this exam in our Google Analytics Individual Qualification Exam Answers page.

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