(A) Help the buyer define their goals and challenges.
(B) Help the buyer understand the different ways they might address a goal or challenge.
(C) Convince the buyer to buy your product or service.
(D) Help the buyer weigh the pros and cons of your solution relative to other options.
This question is a part of the HubSpot Inbound Sales Certification Exam. You can find answers to all the questions asked in this exam in our HubSpot Inbound Sales Certification Exam Answers page.