What key strategies might an advertiser use Microsoft Advertising Intelligence for?

(A) ​Keyword expansion

(B) Webpage analysis

(C) Cross-border expansion

(D) Ad copy recommendations

(E) All of the above


Microsoft Advertising Intelligence can be used for Keyword Expansion, Webpage analysis, Cross-border expansion, Ad copy recommendations, Traffic estimates, Keyword Suggestions, and creating Bulksheets. In Keyword expansion you can get even more keyword suggestions and compare it with Google’s list of keyword suggestions for 50 keywords. Webpage analysis gives you the keywords used on your landing page and suggests new keywords that you can rank for. The Cross-border expansion allows you to research keywords for different countries by populating the country/region box and the language box. MAI also provides the keywords which you are using in your Ad copy and recommends keywords to make your Ad copy better.


This question is a part of the Bing Accreditation Exam and the Microsoft Advertising Certified Professional exam. You can find all the answers with full explanation for both exams in our Bing Accreditation Exam Answers page and Microsoft Advertising Certified Professional Exam Answers page.

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