(A) Employees only. They understand your content so you won’t have to waste time explaining the content during the usability test.
(B) Customers only. If you know what they like, you can make the best experience for everyone.
(C) Non-customers that have visited your website before. This user segment is the most important since they are near the end of their buyer’s journey.
(D) Both customers and noncustomers. A mix of the two emulates your current website traffic to make a good usability test.
This question is a part of the HubSpot Contextual Marketing Certification Exam. You can find answers to all the questions asked in the HubSpot Contextual Marketing Certification Exam Answers page.