What kinds of information does your marketing team likely need included in a persona?

(A) The number of people represented by that persona that they need to bring to the website each month

(B) How the persona finds answers to problems and how they prefer to be communicated with

(C) The persona’s first name and email address so that they can be sent personalized marketing emails

(D) The size of the target market represented by each persona


This question is a part of the HubSpot Inbound Certification Exam. You can find answers to all the questions asked in this exam in our HubSpot Inbound Certification Exam Answers page.

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