What kinds of information does your sales team likely need included in each persona?

(A) The size of the target market represented by each persona

(B) The full name, title, and direct phone number of the persona so they can reach out and initiate a sales conversation

(C) The goals and challenges the persona typically has that your product can help with

(D) They’re quota for the number of sales they need to close with that persona each quarter


This question is a part of the HubSpot Inbound Certification Exam. You can find answers to all the questions asked in this exam in our HubSpot Inbound Certification Exam Answers page.

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