What metric might you target to lift ad revenue?

(A) Longer watch sessions

(B) More Red subscribers

(C) Increased view counts

(D) Higher visibility in search


You might target the Longer watch sessions metric to lift ad revenue because a longer watch session means the viewer is more likely to see one or multiple ads. A higher number of ads means an increase in revenue.


This question is a part of the Check your Knowledge section of the “Data for content owners” lesson from the YouTube Content Ownership course.

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