What needs to happen before you import your custom audiences into Microsoft Advertising for search remarketing?

(A) You must first click on the Audiences tab.

(B) You must decide between Bid only or Target and bid in settings.

(C) Your data management provider must connect to the Microsoft Advertising custom audience feature.

(D) You must adjust the Default bid adjustment.

(E) None of the above

Explanation

You can set up custom audiences using a Data Management Provider(DMP) but before you import your custom audiences into Microsoft Advertising you have to integrate your DMP with Microsoft Advertising Custom Audience feature and once the integration is completed you can select this list from the Audiences section in the Shared Library in Microsoft Advertising.

Conclusion

This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with full explanation for this exam in our Microsoft Advertising Certified Professional Exam Answers page.

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