What programmatic type is being described in each of the following definitions? Match each item with the correct answer.

The standard Ad Manager programmatic ad auction, available to all buyers on Ad Exchange – Open auction

An ad auction offered by one specific publisher to a group of select buyers – Private auction

A non-guaranteed direct transaction between a buyer and publisher in which the buyer and publisher agree on a fixed-price CPM for inventory that the buyer can optionally bid upon – Preferred Deal

A direct transaction between a publisher and buyer in which the buyer and publisher agree on a fixed-price CPM, with guaranteed buyer spend, for inventory that’s reserved for that buyer – Programmatic Guaranteed

Conclusion

This question is a part of the Check your Knowledge section of the “Explore Programmatic Capabilities in Google Ad Manager” lesson which is part of the Drive Advertising Revenue with Google Ad Manager course.

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