What report compares metrics based on user acquisition date over a series of weeks?

(A) Cohort Analysis

(B) User Explorer

(C) Active Users

(D) Users Flow


Cohort Analysis report groups users with similar behavior into groups that can be analyzed easily to find similar patterns. All the users of your website who arrived on the same Acquisition date belong to the same Cohort group. You can then compare the Behavior metrics of these users from the same Cohort group over a time period of several weeks.


This question is a part of the Google Analytics Individual Qualification. You can get all the answers with detailed explanation for this exam in our Google Analytics Individual Qualification Exam Answers page.

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