(A) Active Users report
(B) User Explorer report
(C) Users Flow report
(D) Cohort Analysis report
The Active Users report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods. This report can be used to calculate the Retention Rate of your website or app.
You can use this data to find the number of unique active users for time periods after 1-day, 7-days, 14-days, and 30-days. From there, you can find the number of unique users that are actually returning users, and then you can find the Retention rate.
This question is a part of the Assessment 3 section of the Advanced Google Analytics Certification course and the Google Analytics Individual Qualification exam. You can find the answers with full explanation for the third Assessment in our Advanced Google Analytics Assessment 3 Answers page or you can check out the answers for all the assessment questions in our Advanced Google Analytics Assessment Answers page. You can find the answers for the GAIQ exam in our Google Analytics Individual Qualification Exam Answers page.