What reporting objectives can be accomplished in BigQuery but not within the Google Analytics interface? (select two)

(A) Analyzing and visualizing Source/Medium values for all website users.

(B) Reporting on e-commerce transaction rates for each brand of your business.

(C) Reporting on the amount of time between events occurring across multiple sessions.

(D) Reporting on the unsampled pageview paths that users followed.

Explanation

BigQuery allows Time functions and Timestamp functions to calculate the time a particular event occurred in a session. You can use Time parameters in BigQuery to find the time difference and the amount of time between events occurring across multiple sessions. This is not available in Standard Google Analytics.

There is no kind of data sampling in BigQuery so you can easily find reports on the unsampled pageview paths followed by your users. Standard Google Analytics samples your data when you reach a threshold.

Source/Medium values and e-commerce transaction rates are already available in the Standard Google Analytics interface.

Conclusion

This question is a part of the Assessment 2 exam of Getting Started with Google Analytics 360. You can find all the answers to this exam in our Getting Started with Google Analytics 360 Assessment Answers page.

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