(A) The campaign’s written SMART goals will free stakeholders from being directly involved.
(B) The campaign’s planned content will insulate your team from developing unexpected material outside of the written SMART goals.
(C) The campaign’s written SMART goals better align your work with the stakeholders’ key metrics.
(D) The campaign’s planned content better aligns your work with the CEO’s quarterly expectations.
Establishing reporting expectations means you are already defining what results you expect from the campaign. This allows you to create your SMART goals based on the expected results. You can then align your SMART goals with the key metrics provided by the stakeholders. If you don’t establish reporting expectations then your SMART goals will be different from the Stakeholders’ key metrics and this will lead to a failed campaign.
This question is a part of the HubSpot Content Marketing Exam. You can get all the updated answers to this exam in our HubSpot Content Marketing Certification Exam Answers page.