What should you do after accessing the Opportunities tab for further optimization? Choose all that apply.

(A) Configure devices

(B) Check out the dimensions tab

(C) Run performance reports

(D) ​Separate audience campaigns

(E) None of the above


You can check out the Dimensions tab which provides six dimensions and eight metrics that you can further optimize. The dimensions are Search Terms, Geographic Locations, Website URL(Publisher), Time and Day, Destination URL, and Call Details. The eight metrics are Cost-Per-Click, Click-Through-Rate, Conversions, Clicks, Call-To-Action, Impressions, Average Position, and Spend.

You can also run Performance reports that uses Microsoft’s Machine learning technology to provide insights about the performance of your campaigns, Ad Groups, and Ads.


This question is a part of the Microsoft Advertising Certified Professional exam. You can find all the answers with full explanation for this exam in our Microsoft Advertising Certified Professional Exam Answers page.

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