What Should Your Awareness Stage Ads Do?

(A) Address the problem your buyer persona is experiencing

(B) Question why your buyer persona cannot solve their own problem

(C) Present your business as the only solution that is right for your audience

(D) Focus on your competitive position in the marketplace


The Awareness stage in the Buyer’s Journey is the stage where the buyer realizes they have a problem that needs to be resolved. So, your Awareness stage ads should address the problem your buyer persona is experiencing.


This question is a part of the HubSpot Digital Advertising Certification Exam. You can find answers to all the questions asked in this exam on our HubSpot Digital Advertising Certification Exam Answers page.

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