What Should Your Consideration Stage Ads Do?

(A) Promote generic, unbranded content

(B) Direct someone to a pricing page

(C) Include discounts to encourage immediate purchase

(D) Help your buyer persona solve their problem


The Consideration stage in the Buyer’s Journey is the stage where the buyer identifies the problem and begins researching options to solve it. So, your Consideration stage ads should help your buyer persona solve their problem by providing various options to them in the form of products or services.


This question is a part of the HubSpot Digital Advertising Certification Exam. You can find answers to all the questions asked in this exam on our HubSpot Digital Advertising Certification Exam Answers page.

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