What should your decision stage ads do?

(A) Tell your buyer persona why the other products or services available are bad

(B) Promote lead generation content offers

(C) Highlight the value of your company’s products or services

(D) Target only your existing customers


The Decision stage in the Buyer’s Journey is the stage where the buyer decides to make a purchase to solve the problem. Therefore, your Decision stage ads should highlight the value of your company’s products or services so that the buyer makes a decision to purchase your product or service to solve that particular problem.


This question is a part of the HubSpot Digital Advertising Certification Exam. You can find answers to all the questions asked in this exam on our HubSpot Digital Advertising Certification Exam Answers page.

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