What type of line item would you choose to sell your inventory and deliver your ads for each of the following scenarios? Match each item with the correct answer.

Percentage-based takeover of a page or site – Sponsorship

Used to fill a site’s unsold inventory with the highest-paying line item available – Price priority

Impression-based goal, but not guaranteed – Bulk

Absolute number of impressions sold, with defined start and end dates – Standard


This question is a part of the Check your Knowledge section of the “Distinguish Between Line Item Types” lesson from the “Deliver Ads Using Google Ad Manager” unit which is part of the Drive Advertising Revenue with Google Ad Manager course.

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