What type of tool can be used to monitor and evaluate your social media audience’s actions on your website?

(A) Content scheduling tools

(B) Audience profiling tools

(C) Social media analytic tools

(D) Website analytic tools

Explanation

Website analytic tools can provide you information on how many referral visits your website is getting from social media sites. You can then narrow down to find out the actions your social media audience is performing.

Example – If you are getting visits to your website from Facebook then you can check the Audience Overview, click on Source Medium and then find out the actions performed by the visitors from social media. You can find out the time they are spending on the site, the pages they are visiting, etc.

Conclusion

This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.

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