What would prevent data from appearing in a Custom Report?

(A) A filter that removes all the data

(B) Too many metrics in a Custom report

(C) Too many dimensions in a Custom report

(D) Custom report isn’t shared with users in the same view


You can prevent data from appearing in a custom report using two ways. (1) Create a filter and use the ‘exclude’ parameter and use value as ‘all data’. This filter will filter out all data from the custom report. (2) If you use different scopes for dimensions and metrics. For example – “Source” for dimensions and “User” for metrics then there will be a mismatch in the data and it will not appear in the custom report.


This question is a part of the Google Analytics Individual Qualification. You can get all the answers with detailed explanation for this exam in our Google Analytics Individual Qualification Exam Answers page.

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