What’s a good frequency when your goal is to start raising awareness with new people?

(A) Three per day — build awareness, but don’t waste budget on unneeded reintroductions.

(B) Unlimited — make sure they remember your brand.

(C) One per day — you’re just trying to meet new people.

(D) Ten per day — spend some extra so they remember you.

Explanation

When your goal is to start raising awareness with new people, a good frequency is three per day but you need to make sure that you don’t waste budget on unneeded reintroductions.

Conclusion

This question is a part of the Bid Manager Optimization Assessment. You can get answers to all the questions asked in this exam in our Bid Manager Optimization Assessment Answers page.

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