(A) Three per day — build awareness, but don’t waste budget on unneeded reintroductions.
(B) Unlimited — make sure they remember your brand.
(C) One per day — you’re just trying to meet new people.
(D) Ten per day — spend some extra so they remember you.
When your goal is to start raising awareness with new people, a good frequency is three per day but you need to make sure that you don’t waste budget on unneeded reintroductions.
This question is a part of the Bid Manager Optimization Assessment. You can get answers to all the questions asked in this exam in our Bid Manager Optimization Assessment Answers page.