What’s the advantage to identifying app users with high lifetime value in a Google App campaign?

(A) Proactively target an audience with most-engaging video assets.

(B) Focus marketing strategies on similar users who bring long-term value to a business.

(C) Send push notifications to high-value users, reminding them to use an app.

(D) Focus marketing efforts only on those users that are already engaging with an app regularly.


This question is a part of the Google Ads Apps Certification Assessment. You can find all the answers asked in this exam in our Google Ads Apps Certification Assessment Answers page.

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