What’s the biggest challenge for most businesses when going online?

(A) Planning a budget

(B) Developing a plan

(C) Optimising a website

(D) Defining a customer base


The biggest challenge for most businesses when going online is Developing a proper plan. Most businesses find it tough to develop a plan while going online because they don’t know where they should focus on. They are confused between Search Engine Marketing, Social Media Marketing, and Search Engine Optimisation.

If a business wants to be successful online they need to develop a proper plan based on their resources, budget, and their industry. After that, they can decide which marketing channel to follow.


This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.

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