(A) Experience — forms are inbound. Pop-up forms are outbound.
(B) Location — forms only exist on landing pages. Pop-up forms only exist on pillar pages.
(C) Forms can be used in the awareness, consideration, and decision stages of the buyer’s journey. Pop-up forms are only used in the decision stage of the buyer’s journey.
(D) Experience — pop-up forms are a CTA, landing page, and thank you page all in one. Forms are part of a larger conversion path.
This question is a part of the HubSpot Marketing Software Certification Exam. You can find answers to all the questions asked in this exam in our HubSpot Marketing Software Certification Exam Answers page