What’s the first step in the search engine optimisation process for your website?

(A) Off-site optimisation

(B) Keyword research

(C) Writing fresh content

(D) Setting an ad budget


The first step before an SEO campaign is to do proper Keyword Research. Proper Keyword research helps you uncover keywords with decent search volume and low competition that are highly relevant to your niche. Keyword research is the foundation of your website.

You cannot do any of the other processes like writing content, on-page, and off-page optimisation without proper keyword research.


This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.

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