Step 1 – Define the business data you plan to use in Search Ads 360.
Step 2 – Enter or upload your business data.
Step 3 – Apply the business data to accounts, campaigns, and other items.
Step 4 – Create reports that pivot on your business data and write rules that take action when the data changes.
This question is part of the “Use Your Business Data in Search Ads 360” lesson from the Build Your Campaign Strategy with Search Ads 360 course.