When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?

(A) Alongside them

(B) Below them

(C) On the next page after them

(D) Above them

Explanation

Search Engines use a metric known as Quality score to rank search engine ads of different competitors. If you bid the same as your competitor then a higher quality score means you will appear above your competitor on the search engine.

The quality score is measured by different factors like relevancy of the keywords, the relevancy of the ad copy, and the CTR or the Click Through Rate of the ad.

Conclusion

This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.

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