When advertising using Search Engine Marketing (SEM), you only pay…

(A) When your ad appears within the search results

(B) When a conversion happens on your website

(C) When your ad is clicked by someone

(D) When someone stays on your website for more than 2 minutes


Search Engine Ads are called PPC ads meaning Pay Per Click. In these types of ads, you only pay when someone clicks on your ad. You put a certain CPC bid on your keyword and the search engine charges you the same amount or less than the bid you put. CPC is known as Cost Per Click and it is defined as the maximum amount of money an advertiser is willing to pay for the click.


This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.

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