When buying an ad for Instagram or Facebook, begin by selecting the ___________ that most closely matches your business needs.

(A) ‘Tactic’

(B) ‘Automation Triggers’

(C) ‘Objective’

(D) ‘Mission’

(E) ‘Strategy’


When buying an ad for Instagram or Facebook you should begin by selecting the Objective of the campaign. The Objective is what you want people to do when they see your ad. The examples of objectives are Awareness, Consideration, and Conversion. In each of these objectives, you can select a more dedicated objective like Traffic, Engagement, Store Visits, Reach, etc.


This question is a part of the Hootsuite Social Marketing Certification Exam. You can find 100% correct answers to all the questions asked in this exam on our Hootsuite Social Marketing Certification Exam Answers page.

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