When designing content as part of your content marketing strategy, what does the ‘Think’ stage represent in the ‘See, Think, Do, Care’ framework?

(A) The consideration phase, when customers start to research potential products to buy

(B) The finance stage, when customers think about their budgets

(C) The action stage, the moment when customers commit and purchase your product

(D) The sharing stage, when customers share images and feedback on your products


In the ‘See, Think, Do, Care’ Framework the Think represents the Consideration phase. In this phase, the customer starts to research about your industry and potential products to buy.

For example – If a person is looking for a gaming laptop under $3000 then a lot of laptop manufacturing companies will be writing content based on laptops under $3000 and including their product as the best or at the top and drive them towards their website while being relevant to the customer’s query.


This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.

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