When designing mobile advertising campaigns, what is a best practice to identify which keywords to target?

(A) Ask your audience what they search for when looking for similar products

(B) Use the Google Keyword research tool or Bing Keyword research tool

(C) Use a tool to harvest the keywords your competitors are using

(D) Use all the usual keywords from your website in your advertising account


The best way to find keywords is using keyword research tools like Google Keyword Research Tool or Bing Keyword Research Tool. When you type a broad term in the keyword research tool, you get a lot of suggested keywords along with their Search volume and competition in paid ads. You can then easily select the keywords you need to target for your website.


This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.

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