When discussing display advertising, what is an ad network?

(A) A way to get free traffic to your site

(B) A directory of lots of websites that sell the same products as you do

(C) An online store of images you can use within your content

(D) A platform allowing the advertiser to advertise on websites within the network


An ad network has a network of sites where it shows ads. An advertiser pays the ad network to create ads on specific websites on the ad network to drive traffic and convert them into sales.

Publishers submit their websites on ad networks and earn money from advertising. Ad networks buy ad spaces on these websites.


This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.

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