When fine-tuning paid search ads, you change a broad-match keyword to a phrase-match keyword using which symbol?

(A) Quotation marks

(B) Apostrophes

(C) Italics

(D) Square brackets


To change a broad match keyword to phrase match the modifier used is Quotation marks. Broad match keywords don’t have a symbol and exact match keywords are symbolised by using square brackets. So, if your keyword is Weight loss then Phrase match will be “Weight loss” Exact match will be [Weight loss] and broad match will be Weight loss.


This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.

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