(A) Yes – help them create as many as they need for the information they want to know about their contacts.
(B) Yes – but focus primarily on properties to hold information connected to their buyer personas and the way they qualify leads.
(C) No – it’s better to teach them about the standard properties and then add custom properties later, after they already understand the basics.
(D) No – while adding custom properties is an option, creating new properties early on can lead to confusion and disorganization later.
This question is from the HubSpot Delivering Sales Services Exam. You can find all the answers asked in this exam on our HubSpot Delivering Sales Services Answers article.