When is the work of creating a persona finished?

(A) When the persona exactly matches a certain percentage of new prospects

(B) Never. You should update your personas on an ongoing basis.

(C) When you’ve interviewed at least 15 customers

(D) When it reaches a certain predetermined length


This question is a part of the HubSpot Inbound Certification Quiz from Lesson 6. You can find answers to all the quiz questions in our HubSpot Inbound Certification Quiz Answers page.

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