When it comes to content marketing on social media, research is the key to understanding what content will resonate with your audience. Begin by looking at your Social Media Audit, and then use network-specific tools such as_______________ and ________________to identify your audience demographics by network.

(A) Twitter Demographic Analytics; Facebook Geo-Targets

(B) Snapchat Biographies; Twitter Lists

(C) Facebook’s Audience Insights; Twitter Analytics

(D) Instagram Stories; LinkedIn Demographics

(E) Instagram Market Insights; Twitter People Metrics

(F) Instagram Post-Locator; Facebook People Manager


You can identify your audience demographics on Facebook using a tool like Audience Insights and on Twitter using a tool like Twitter Analytics. These tools provide information about your audience demographics and behavior like age groups, gender, marital status, interests, etc.


This question is a part of the Hootsuite Social Marketing Certification Exam. You can find 100% correct answers to all the questions asked in this exam on our Hootsuite Social Marketing Certification Exam Answers page.

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