When it comes to driving action, you should focus on audiences with the strongest level of intent. Which of these “lowest funnel” audiences is comprised of users who’ve already interacted with your brand, but for some reason didn’t convert?

(A) In-Market Audiences

(B) Remarketing or Customer Match

(C) Similar Audiences

(D) Custom Intent Audiences for YouTube

Conclusion

This question is a part of the Google Ads Video Certification exam. You can find all the answers for this exam in our Google Ads Video Certification Assessment Answers page.

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