When it comes to email marketing, what do we mean by the term A/B testing?

(A) A/B testing means you can split your contacts alphabetically

(B) A/B testing means you send the same email twice to the same people

(C) A/B testing means splitting your audience and sending each of them a different variation of your email

(D) A/B testing means it is spell checked and proofed, prior to hitting send

Explanation

Alpha/Beta or A/B Testing is the procedure to split test your email body and subject lines by splitting the audience and sending them a different version of your email.

You can test subject lines, email body, CTA buttons, links, etc, and choose the winner among the different tests.

Conclusion

This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.

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