When it comes to knowing which social media platforms to focus your efforts on, how can you work out which one will work best for you?

(A) Compare follower numbers across platforms

(B) Use online analytics tools to measure engagement

(C) See what competitor businesses are using

(D) Ask friends and family which platforms they use


Online analytics tools can tell you about the particular social media sites you are receiving the most traffic from. You can use these analytics tools to find the social media sites that provide the most users and engagement. These tools provide insights on the behaviour of users from these social media sites so you can select which sites to focus on for your business.


This question is a part of the Google Digital Unlocked and Google Digital Garage Certification exams. You can find all the latest updated questions and answers to both exams on our website in the Google Digital Garage and Google Digital Unlocked pages.

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