When it comes to search ads, which description best describes ‘negative keywords’?

(A) Keywords with no association to your site

(B) Keywords with a poor search volume

(C) Keywords that are excluded from a campaign

(D) Keywords that are typed incorrectly

Explanation

Negative Keywords are the keywords that you don’t want your ads to show up for meaning keywords that you want to exclude from a campaign. Example – If you are targeting ads for the keyword ‘how to lose weight’ then you want to use ‘how to gain weight’ as the negative keyword.

Conclusion

This question is a part of the Topic Quiz section of Google Digital Garage Course and the Topic Assessment section of Google Digital Unlocked Course. You can find answers to all the topic quiz/assessment questions by visiting the Google Digital Garage Quiz Answers page and Google Digital Unlocked Assessment(Quiz) Answers page.

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