When it comes to search ads, which description best describes ‘negative keywords’?

(A) Keywords with no association to your site

(B) Keywords with a poor search volume

(C) Keywords that are excluded from a campaign

(D) Keywords that are typed incorrectly


Negative Keywords are the keywords that you don’t want your ads to show up for meaning keywords that you want to exclude from a campaign. Example – If you are targeting ads for the keyword ‘how to lose weight’ then you want to use ‘how to gain weight’ as the negative keyword.


This question is a part of the Topic Quiz section of Google Digital Garage Course and the Topic Assessment section of Google Digital Unlocked Course. You can find answers to all the topic quiz/assessment questions by visiting the Google Digital Garage Quiz Answers page and Google Digital Unlocked Assessment(Quiz) Answers page.

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