(A) Keywords with no association to your site
(B) Keywords with a poor search volume
(C) Keywords that are excluded from a campaign
(D) Keywords that are typed incorrectly
Negative Keywords are the keywords that you don’t want your ads to show up for meaning keywords that you want to exclude from a campaign. Example – If you are targeting ads for the keyword ‘how to lose weight’ then you want to use ‘how to gain weight’ as the negative keyword.
This question is a part of the Topic Quiz section of Google Digital Garage Course and the Topic Assessment section of Google Digital Unlocked Course. You can find answers to all the topic quiz/assessment questions by visiting the Google Digital Garage Quiz Answers page and Google Digital Unlocked Assessment(Quiz) Answers page.